Digital Marketing
Digital marketing is the promotion of products, services, or brands using online channels and digital technologies. It is a cost-effective and data-driven way to reach a global audience, increase engagement, and drive sales.
Why is Digital Marketing Important?
✅ Wider Reach – Connect with customers worldwide.
✅ Cost-Effective – More affordable than traditional marketing.
✅ Targeted Advertising – Reach specific audiences using data.
✅ Higher Engagement – Interactive and engaging content.
✅ Measurable Results – Track campaign performance in real-time.
Key Components of Digital Marketing
- Email Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Conversion Rate Optimization (CRO)